🚨 Big News for Homebuyers & Brokers: Trigger Leads Officially Banned Starting March 2026! 🚨
- marketing928870
- Sep 28
- 2 min read
❓ What Were Trigger Leads?
When a homebuyer had their credit pulled for a mortgage, credit bureaus would sell their personal information including name, contact details, and even credit score ranges to outside lenders and telemarketers. This sale of private data happened without consent, leaving buyers vulnerable to:
A flood of unwanted solicitations
Confusing and often misleading marketing
Privacy risks at one of the most important financial stages of life
❓ Why Did BAC Fight to Ban Them?
The Bankers Association of Compliance (BAC) and industry advocates pushed for this ban because it wasn’t just an annoyance it was a serious privacy violation. Trigger leads undermined consumer trust, created unnecessary stress, and left buyers questioning who they could really rely on during the homebuying process.
✅ What Changes Under the New Law?
Starting March 2026, here’s what homebuyers and brokers can expect:
No more sale of consumer data by credit bureaus
End of abusive marketing practices with only narrow, opt-in exceptions allowed
Protection from spam and deceptive calls, texts, and emails
Restored confidence in the mortgage process for buyers and brokers alike
This is a huge win for consumer protection and the entire housing industry. Buyers can now move forward in their homeownership journey with fewer distractions, less confusion, and greater trust in the professionals they choose to work with.🏡
LJ Realty & Mortgage – Your Local Guide to Homeownership
📍 127-03 Rockaway Blvd, South Ozone Park, NY 11420
📞 (516) 218-1297
LJ Realty Team – Buy | Sell | Rent | Equal Housing Opportunity
LJ Mortgage Team Inc. – NMLS# 2120286 | Purchase & Refinance NYS Registered Mortgage
Broker, NYS Dept. of Financial Services. Broker arranges mortgage loans with third-party providers. MORTGAGE BROKER ONLY, NOT A MORTGAGE LENDER OR CORRESPONDENT LENDER. Licensed by the N.J. Department of Banking and Insurance.
NMLS ID #2120286 – www.nmlsconsumeraccess.org






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